mccormick kettle chips
I developed a fake product line of kettle chips for the McCormick Brand. I designed the packaging of the bag of chips and then developed an advertisement that would be placed in magazines and transportation billboards. I did the copywriting for the ad which is “A Bit Of Spice Goes A Long Way”. I designed the graphic to look like the chips were falling from a salt shaker which relates to the brand main product line of spices.
